The Mission participated in the 15th edition of MUNDO ABREU Travel and Tourism fair in partnership with Mundial Travel, a South African-based Portuguese-owned travel agency that represents Abreu in South Africa.
The promise of “discounts of up to 60%” was once again the main reason for the public to visit the fair with more than 120 000 people visiting the 10 000 m2 of the fair which hosted about 200 domestic and foreign exhibitors in Lisbon in April (8&9).
The South African stand was decorated with SA Tourism roll ups, featuring culture and wild animals, as well as SA arts and crafts (Ndebele dolls and beaded crafts). Tourism brochures, maps and small give aways were distributed to the public during the two days of the event. The fair was an excellent opportunity for the Embassy to market and promote South Africa as a major travel destination and create a bigger awareness of the country’s tourism offer to the general public in Portugal.
Mundo Abreu (www.mundoabreu.pt) event is organized by Abreu, the biggest Portuguese tour operator and owner of the largest network of travel agencies in the country.