It was a pleasure for the Embassy to participate in the 2017 edition of the Lisbon Travel Market (Bolsa de Turismo de Lisboa) which took place in Lisbon from 15 to 19 March. The successful SA stand was used as a privileged platform for the promotion of South Africa as a long haul destination of choice in Portugal. At the same time is assisted the strategy to create a bigger awareness in Portugal of the South African market potential as a stable and sophisticated tourism long haul destination.

In the evening of the second day, Ambassador Gaoretelelwe hosted a promotional event at the stand. The well-attended cocktail was another opportunity to further brand South Africa, by serving and showcasing SA products to selected guests and media: biltong, SA wines, Ceres juices, and Amarula liquor.

Sthembile Khumalo, a beader from Africa Smiles was at the stand showcasing her Zulu beadwork and the crafts of her community in Durban, while interacting with the stand visitors.

The leading tour operators selling South Africa in Portugal -Across Tour Operator, NovoTours and Image Tours - as well as the South African Airways representative were also present at the stand in a perfect combination of synergies.

We're sure the 2018 edition will be equally or even more successful!